01
Introduction
This Privacy Policy applies to the website and digital communications operated by
H G DE OLIVEIRA EMPREENDIMENTOS, trading under the brand name
Hgo Tech Solucoes e Transportes, a Brazilian legal entity registered
under CNPJ 68.426.622/0001-10, with registered offices at
Avenida Menelick de Carvalho, 54, Flavio Marques Lisboa, Belo Horizonte — MG, Brazil
(hereinafter referred to as "we", "us", "our" or "the Company").
We are committed to protecting the personal data of every visitor and business partner
who interacts with our website. This policy describes our practices in accordance with
Brazil's Lei Geral de Proteção de Dados (LGPD) — Federal Law
No. 13,709/2018 — and, where applicable to users located in the European Economic Area
or the United Kingdom, the General Data Protection Regulation (GDPR)
and its successor legislation.
By accessing or using our website, you acknowledge that you have read and understood
this policy. If you do not agree with how we handle personal data, please refrain from
using our website and contact us directly for any enquiries.
This policy does not govern the internal handling of employee or contractor data, which
is subject to separate internal protocols. It applies exclusively to data collected
through our public-facing website and related digital communications.
02
Information We Collect
We collect personal data only to the extent necessary to operate our website, respond
to legitimate business enquiries, and improve the quality of our services. We do not
sell, rent, or trade personal data under any circumstances. The categories of data we
may collect are outlined below.
Information You Provide Directly
When you contact us by email or telephone — details of which are displayed as static
text on this website — you may provide us with personal data such as your name, job
title, company name, email address, telephone number, and the content of your message
or enquiry. We collect only what you choose to share with us, and we use it solely to
respond to and manage that communication.
Technical & Usage Data Collected Automatically
When you visit our website, our hosting infrastructure and analytics tools automatically
record certain technical information, including:
- Your IP address (which may be truncated or anonymised where required by law)
- The type, version, and language of your browser
- Your device type and operating system
- The pages you view on our site, the order in which you view them, and the time
you spend on each page
- The URL of the page that referred you to our site (referrer URL)
- The date and time of each request your device makes to our server
- Search terms entered if you use any on-site search functionality
This technical data is used in aggregate or pseudonymous form to understand website
performance and visitor behaviour. It does not, on its own, identify you as a specific
individual, though when combined with other data it may constitute personal data under
applicable law.
Cookie & Analytics Data
We use first-party and third-party cookies as well as similar tracking technologies
(pixels, local storage) to collect data about how visitors interact with our website.
The specifics of these tools, the data they collect, and how to control them are
described in Section 04 of this policy.
Data We Do Not Collect
We do not collect payment card data, government-issued identification numbers, or
sensitive personal data as defined under the LGPD and GDPR (such as racial or ethnic
origin, health data, biometric data, or political opinions) through this website. We
have no login portal, member area, or application feature that would prompt submission
of such information.
03
How We Use Your Information
We process personal data only where there is a valid legal basis for doing so. Under
the LGPD, those bases include the performance of a contract or pre-contractual steps,
compliance with a legal obligation, the protection of legitimate interests, and the
data subject's freely given consent. Under the GDPR, equivalent bases apply. We rely on
the following:
-
To respond to enquiries (legitimate interest / pre-contractual):
When you contact us by email or phone, we use the information you provide to reply to
your enquiry, assess whether we can help, and maintain a record of the communication
for service continuity and quality assurance.
-
To operate and improve our website (legitimate interest):
Aggregated technical and usage data helps us diagnose technical issues, optimise page
performance, identify which content is most valuable to visitors, and make informed
decisions about our digital presence.
-
To measure advertising effectiveness (legitimate interest / consent):
Where advertising tags or analytics pixels are deployed — including those from Google
— we use aggregated data to assess how visitors arrive at our site and which channels
generate the most relevant traffic. We do not use this data to build individual
behavioural profiles for targeting.
-
To comply with legal obligations:
We may retain and disclose certain data where required by Brazilian law, a court
order, or the direction of a competent regulatory authority.
We do not use personal data for automated decision-making that produces legal or
similarly significant effects on individuals. We do not engage in profiling for the
purpose of targeted advertising directed at identifiable natural persons.
04
Cookies & Tracking Technologies
Cookies are small text files placed on your device by websites you visit. They are
widely used to make websites work efficiently, to remember user preferences, and to
provide information to website operators about how their sites are used.
Strictly Necessary Cookies
These cookies are essential for the website to function. They enable basic features
such as page navigation and access to secure areas. The website cannot operate properly
without them. They do not collect any information about you that could be used for
marketing or to track your activity across other websites. No consent is required for
strictly necessary cookies under applicable law.
Analytics & Performance Cookies
We use Google Analytics (provided by Google LLC, or Google Ireland
Limited for EEA users) to collect aggregated data about how visitors use our website.
Google Analytics sets cookies that record which pages you visit, how long you stay, and
how you arrived at our site. We have configured Google Analytics with IP anonymisation
enabled, which means your IP address is truncated before it is stored. The data
collected is used solely by us to improve website content and navigation. Google may
transfer this data to servers in the United States, subject to Standard Contractual
Clauses or equivalent safeguards.
Advertising & Conversion Cookies
Where we run advertising campaigns through Google Ads, Google may set
cookies or use pixels to record that a visitor clicked on one of our advertisements and
subsequently visited our website. This data is used in aggregate form to measure
campaign performance — for example, how many users visited our site after seeing an
advertisement. We do not use this information to target you with personalised
advertising. Google's data processing in connection with advertising is governed by
Google's own Privacy Policy at policies.google.com/privacy.
Your Cookie Choices
You may refuse or withdraw consent for non-essential cookies at any time. Most modern
browsers allow you to control cookies through their settings menus — you can block all
third-party cookies, delete existing cookies, or set your browser to alert you before
a cookie is placed. Blocking certain cookies may affect the functionality of our
website or reduce the accuracy of analytics reporting. You may also opt out of Google
Analytics measurement by installing the Google Analytics Opt-out Browser Add-on,
available at tools.google.com/dlpage/gaoptout. For opt-out from
Google's interest-based advertising more broadly, visit
adssettings.google.com.
05
Sharing With Third Parties
We do not sell, lease, rent, or otherwise transfer your personal data to third parties
for their own commercial purposes. Data may be shared in a limited number of specific
circumstances, described below, and always subject to appropriate contractual and
technical safeguards.
-
Service providers acting as data processors: We engage carefully
selected third-party companies to host our website infrastructure, process
communications, and provide analytics services. These parties act on our instructions
and are contractually prohibited from using your data for any purpose other than
providing the service to us. Examples include our web hosting provider and Google LLC
in its capacity as analytics processor.
-
Legal and regulatory compliance: We may disclose personal data if
required to do so by Brazilian law, by order of a competent court, or by a government
or regulatory authority. We will endeavour to notify affected individuals where
legally permissible to do so.
-
Protection of rights and safety: In exceptional circumstances, we
may share data where we believe it is necessary to prevent fraud, protect the safety
of any person, or defend the legal rights and interests of the Company.
-
Business transfers: If the Company undergoes a merger, acquisition,
restructuring, or sale of all or part of its assets, personal data held by us may be
transferred to the acquiring entity. We will take reasonable steps to notify affected
individuals and ensure that comparable privacy protections remain in place.
Where personal data is transferred outside of Brazil to countries that may not offer an
equivalent level of data protection, we ensure that such transfers are covered by
appropriate safeguards — such as Standard Contractual Clauses approved by the
competent authority — in accordance with Article 33 of the LGPD and, where applicable,
Chapter V of the GDPR.
06
Data Retention
We retain personal data only for as long as is necessary to fulfil the purpose for
which it was collected, unless a longer retention period is required or permitted by
law. Our standard retention periods are as follows:
-
Email and telephone enquiry records: Correspondence and any personal
data contained within business enquiries are retained for up to 5 years
from the date of the last interaction. This period reflects Brazilian civil limitation
periods and allows us to maintain adequate records of business dealings.
-
Website analytics data: Aggregated and pseudonymised analytics data
is retained for up to 26 months within Google Analytics, in line
with Google's standard data retention settings and our configuration.
-
Server log files: Technical access logs generated by our hosting
infrastructure are retained for up to 12 months for security
monitoring and diagnostics, after which they are securely deleted or anonymised.
-
Legal and compliance records: Where we are required by law to retain
records for a defined period — for instance, under Brazilian tax law or corporate
governance obligations — we will retain relevant data for the period prescribed by
the applicable legislation, even if this exceeds the periods stated above.
Once the applicable retention period expires, personal data is permanently deleted
from our active systems or anonymised so that it can no longer be associated with an
identifiable individual. Anonymised data may be retained indefinitely for statistical
and research purposes.
07
Data Security
We take the security of personal data seriously and implement technical and
organisational measures appropriate to the nature of the data we hold and the risks
associated with its processing. These measures include:
-
Encryption in transit: Our website is served exclusively over HTTPS
using current TLS protocols. Any data transmitted between your browser and our
servers — including contact information sent by email — is encrypted in transit.
-
Access controls: Access to systems that store or process personal
data is restricted to authorised personnel on a need-to-know basis. Staff with
access to personal data are subject to confidentiality obligations.
-
Hosting security: We use reputable hosting providers that operate
secure data centres with physical access controls, redundancy, and regular security
auditing. Our infrastructure is maintained to current security standards.
-
Software updates: We maintain our website software and dependencies
with timely security patches to reduce vulnerability to known threats.
Despite these measures, no method of data transmission or storage is completely
secure. While we strive to protect personal data using commercially reasonable
means, we cannot guarantee absolute security against all threats. In the event of a
data breach that poses a risk to individuals' rights and freedoms, we will notify
the competent Brazilian data protection authority (ANPD) and, where required, affected
individuals, within the timeframes prescribed by the LGPD.
08
Your Rights
Under the LGPD and, where applicable, the GDPR, you have a number of specific rights
in relation to personal data that we hold about you. We are committed to honouring
these rights promptly and without unnecessary burden to you.
Rights you may exercise
-
Right of access: You may request confirmation of whether we hold
personal data about you, and a copy of that data along with supplementary
information about how it is processed.
-
Right to correction: If personal data we hold about you is
inaccurate or incomplete, you may request that we correct it.
-
Right to deletion ("right to be forgotten"): You may request that
we erase personal data we hold about you where it is no longer necessary for the
purpose for which it was collected, where you withdraw consent on which processing
is based, or where there is no overriding legitimate purpose for retaining it.
-
Right to restriction of processing: You may request that we
limit our processing of your data in certain circumstances — for example, while
we investigate a challenge to the accuracy of the data.
-
Right to object: Where processing is based on legitimate
interests, you have the right to object. We will cease processing unless we can
demonstrate compelling legitimate grounds that override your interests, rights,
and freedoms.
-
Right to data portability: Where processing is based on consent
or contract and carried out by automated means, you may request a copy of your
data in a structured, commonly used, machine-readable format.
-
Right to withdraw consent: Where processing is based on your
consent, you may withdraw that consent at any time. Withdrawal does not affect
the lawfulness of processing that occurred before the withdrawal.
-
Right to lodge a complaint: If you believe we have handled your
personal data unlawfully, you have the right to lodge a complaint with Brazil's
Autoridade Nacional de Proteção de Dados (ANPD) at gov.br/anpd,
or with the supervisory authority in your country of residence.
To exercise any of these rights, please contact us using the details provided in
Section 11 of this policy. We will respond to all verifiable requests within
15 days in accordance with LGPD requirements, and within 30 days
for GDPR requests (extendable by a further two months where the request is complex).
We may need to verify your identity before processing a request to ensure we do not
disclose personal data to an unauthorised party. We will not charge a fee for
reasonable requests.
09
Children's Privacy
Our website is a corporate information resource intended exclusively for business
professionals and adult members of the public. We do not knowingly collect, solicit,
or process personal data relating to children under the age of 18.
Our services are not directed at, marketed to, or designed for use by minors.
If we become aware that personal data has been submitted to us by or on behalf of a
child under the age of 18 without verifiable parental or guardian consent, we will
take prompt steps to delete such data from our records. If you are a parent or
guardian and believe that your child has provided us with personal information, please
contact us immediately at the address set out in Section 11.
Where the processing of children's data is at issue under the LGPD, we recognise
that such processing must be carried out in the best interest of the child, with
specific consent from a parent or legal guardian, and that the standard for
compliance is elevated. No functionality of this website is designed to capture data
from children.
10
Changes to This Policy
We review this Privacy Policy periodically and will update it whenever our data
processing practices change in a material way, or when required by changes in
applicable law — including legislative updates to the LGPD, GDPR implementing
regulations, or decisions by the ANPD or equivalent supervisory authorities.
When we make significant changes to this policy, we will update the "Last
Updated" date displayed at the top of this page and in the sidebar of this
document. For changes that are particularly material — for instance, changes in the
categories of personal data we collect, or changes in the legal bases on which we
rely — we will take additional steps to communicate the update, such as publishing a
notice on our website homepage.
We encourage you to review this page periodically to stay informed of how we are
protecting your information. Your continued use of our website following the
publication of any updated version of this policy constitutes your acknowledgement
that you have reviewed it. If any version of this policy is unacceptable to you, you
should discontinue use of our website and direct any questions to us by email.
Previous versions of this policy are available on request from our data protection
contact, identified in Section 11 below.
11
Contact & Data Protection Officer
For any questions, concerns, or requests relating to this Privacy Policy or the
handling of your personal data, please contact us directly using the details below.
We aim to acknowledge all data-related enquiries within 48 business hours
and to resolve them fully within the statutory timeframes described in Section 08.
Under Article 41 of the LGPD, controllers are encouraged to appoint a Data Protection
Officer (DPO) — also referred to in the LGPD as "Encarregado". All privacy-related
correspondence should be addressed to our privacy contact at the details shown below.
When submitting a privacy request by email, please include your full name and a
clear description of your request so that we can address it efficiently. Where we
need to verify your identity, we will explain what information is required at the
time of your request. We will never ask you for sensitive personal data — such as
financial details or government identification numbers — by email to verify identity.
If you are not satisfied with our response to a privacy complaint, you have the right
to escalate the matter to the Autoridade Nacional de Proteção de Dados
(ANPD), Brazil's national data protection authority, reachable at
gov.br/anpd. Residents of the European Union or United Kingdom may
also contact the supervisory authority in their country of habitual residence.